@book{Aaker_McLoughlin_2007a, address={Chichester}, edition={European ed}, title={Strategic Market Management}, publisher={John Wiley}, author={Aaker, David and McLoughlin, Damien}, year={2007} }
@book{Aaker_McLoughlin_2007b, address={Chichester}, edition={European ed}, title={Strategic Market Management}, publisher={John Wiley}, author={Aaker, David and McLoughlin, Damien}, year={2007} }
@book{Aaker_McLoughlin_2007c, address={Chichester}, edition={European ed}, title={Strategic Market Management}, publisher={John Wiley}, author={Aaker, David and McLoughlin, Damien}, year={2007} }
@article{Banerjee_Prabhu_Chandy_2015, title={Indirect Learning: How Emerging-Market Firms Grow in Developed Markets}, volume={79}, url={http://0-web.b.ebscohost.com.pugwash.lib.warwick.ac.uk/bsi/pdfviewer/pdfviewer?sid=a21fcfda-6515-4a2a-80ae-393ebbaf5201%40sessionmgr102&vid=1&hid=102}, number={1}, journal={Journal of Marketing}, author={Banerjee, Sourindra and Prabhu, Jaideep and Chandy, Rajesh}, year={2015}, pages={10–28} }
@article{Chandy_Tellis_2000, title={The Incumbent’s Curse? Incumbency, Size, and Radical Product Innovation}, volume={64}, url={http://0-www.jstor.org.pugwash.lib.warwick.ac.uk/stable/3203484}, number={3}, journal={Journal of Marketing}, author={Chandy, Rajesh and Tellis, Gerard}, year={2000}, pages={1–17} }
@article{Chandy_Tellis_1998, title={Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize}, volume={35}, url={http://0-dx.doi.org.pugwash.lib.warwick.ac.uk/10.2307/3152166}, DOI={10.2307/3152166}, number={4}, journal={Journal of Marketing Research}, author={Chandy, Rajesh K. and Tellis, Gerard J.}, year={1998} }
@article{Day_Wensley_1988, title={Assessing Advantage: A Framework for Diagnosing Competitive Superiority}, volume={52}, url={http://0-www.jstor.org.pugwash.lib.warwick.ac.uk/stable/1251261?origin=crossref&seq=1#page_scan_tab_contents}, DOI={10.2307/1251261}, number={2}, journal={Journal of Marketing}, author={Day, George and Wensley, Robin}, year={1988} }
@article{Golder_Tellis, title={Pioneer advantage: Marketing logic or marketing legend?}, volume={30}, url={http://0-search.proquest.com.pugwash.lib.warwick.ac.uk/docview/235231646/E7343604C074474EPQ/7?accountid=14888}, number={2}, journal={JMR, Journal of Marketing Research}, author={Golder, Peter and Tellis, Gerard} }
@misc{Hennessy_Najjar_2004, title={Apple Computer: Think Different, Think Online Music}, number={HBS Case KEL065}, publisher={Kellogg School of Management and HBS}, author={Hennessy, Julie and Najjar, Andrei}, year={2004} }
@book{Hooley_Piercy_Nicoulaud_2012a, address={Harlow, England}, edition={5th ed}, title={Marketing Strategy & Competitive Positioning}, url={http://encore.lib.warwick.ac.uk/iii/encore/record/C__Rb3030048}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley_Piercy_Nicoulaud_2012b, address={Harlow, England}, edition={5th ed}, title={Marketing Strategy & Competitive Positioning}, url={http://encore.lib.warwick.ac.uk/iii/encore/record/C__Rb3030048}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley_Piercy_Nicoulaud_2012c, address={Harlow, England}, edition={5th ed}, title={Marketing Strategy & Competitive Positioning}, url={http://encore.lib.warwick.ac.uk/iii/encore/record/C__Rb3030048}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley_Piercy_Nicoulaud_2012d, address={Harlow, England}, edition={5th ed}, title={Marketing Strategy & Competitive Positioning}, url={http://encore.lib.warwick.ac.uk/iii/encore/record/C__Rb3030048}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley_Piercy_Nicoulaud_2012e, address={Harlow, England}, edition={5th ed}, title={Marketing Strategy & Competitive Positioning}, url={http://encore.lib.warwick.ac.uk/iii/encore/record/C__Rb3030048}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@article{Jaworski_Kohli, title={Market orientation: Antecedents and consequences}, volume={57}, url={http://0-search.proquest.com.pugwash.lib.warwick.ac.uk/docview/227744334/818F4A01D3B5420DPQ/10?accountid=14888}, number={3}, journal={Journal of Marketing}, author={Jaworski, Bernard J. and Kohli, Ajay KA} }
@article{Kerin_Varadarajan_Peterson_1992, title={First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions}, volume={56}, url={http://0-www.jstor.org.pugwash.lib.warwick.ac.uk/stable/1251985?seq=1#page_scan_tab_contents}, DOI={10.2307/1251985}, number={4}, journal={Journal of Marketing}, author={Kerin, Roger A. and Varadarajan, P. Rajan and Peterson, Robert A.}, year={1992} }
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@article{Lieberman_Montgomery_1988, title={First-Mover Advantages}, volume={9}, url={http://0-onlinelibrary.wiley.com.pugwash.lib.warwick.ac.uk/doi/10.1002/smj.4250090706/epdf}, journal={Strategic Management Journal}, publisher={WileyWiley}, author={Lieberman, Marvin B. and Montgomery, David B.}, year={1988}, pages={41–58} }
@misc{Moon_Herman_2002, title={Aqualisa Quartz: Simply a Better Shower}, number={Case 502030}, publisher={Harvard Business Publishing}, author={Moon, Youngme and Herman, Kerry}, year={2002} }
@article{Schnaars_1986, title={When Entering Growth Markets, Are Pioneers Better Than Poachers?}, volume={29}, url={http://0-search.ebscohost.com.pugwash.lib.warwick.ac.uk/login.aspx?direct=true&db=bth&AN=4528655&site=bsi-live}, DOI={10.1016/0007-6813(86)90066-2}, number={2}, journal={Business Horizons}, author={Schnaars, Steven P.}, year={1986}, pages={27–36} }
@article{Srivastava_Shervani_Fahey_1999, title={Marketing, business processes, and shareholder value: An organizationally embedded view of marketing activities and the discipline of marketing}, volume={63}, url={http://0-search.proquest.com.pugwash.lib.warwick.ac.uk/docview/227750869/3391FE9F1E2347FDPQ/18?accountid=14888}, journal={Journal of Marketing}, author={Srivastava, Rajendra K. and Shervani, Tasadduq A. and Fahey, Liam}, year={1999}, pages={168–179} }
@article{Srivastava_Shervani_Fahey, title={Market-based assets and shareholder value: A framework for analysis}, volume={62}, url={http://0-search.proquest.com.pugwash.lib.warwick.ac.uk/docview/227816407/1243FF0F672C4844PQ/4?accountid=14888}, number={1}, journal={Journal of Marketing}, author={Srivastava, Rajendra K and Shervani, Tasadduq A and Fahey, Liam}, pages={2–18} }
@article{Tellis_Prabhu_Chandy_2009, title={Radical Innovation across Nations: The Preeminence of Corporate Culture}, volume={73}, url={http://0-www.jstor.org.pugwash.lib.warwick.ac.uk/stable/20618995}, number={1}, journal={Journal of Marketing}, publisher={American Marketing Association}, author={Tellis, Gerard J. and Prabhu, Jaideep C. and Chandy, Rajesh K.}, year={2009}, pages={3–23} }
@misc{Vandenbosch_Gleave_1999, title={Carvel Ice Cream - Developing the Beijing Market}, url={https://wenku.baidu.com/view/91fc58c7bb4cf7ec4afed0d6.html}, number={Case 999A17}, publisher={Ivey Publishing}, author={Vandenbosch, Mark and Gleave, Tom}, year={1999} }
@misc{Yoffie_Kim_2010, title={Cola Wars Continue: Coke and Pepsi in 2010}, number={Case 711462}, publisher={Harvard Business Publishing}, author={Yoffie, David and Kim, Renee}, year={2010} }
