Aaker, David, and Damien McLoughlin. 2007a. Strategic Market Management. European ed. Chichester: John Wiley.
Aaker, David, and Damien McLoughlin. 2007b. Strategic Market Management. European ed. Chichester: John Wiley.
Aaker, David, and Damien McLoughlin. 2007c. Strategic Market Management. European ed. Chichester: John Wiley.
Banerjee, Sourindra, Jaideep Prabhu, and Rajesh Chandy. 2015. ‘Indirect Learning: How Emerging-Market Firms Grow in Developed Markets’. Journal of Marketing 79(1):10–28. http://0-web.b.ebscohost.com.pugwash.lib.warwick.ac.uk/bsi/pdfviewer/pdfviewer?sid=a21fcfda-6515-4a2a-80ae-393ebbaf5201%40sessionmgr102&vid=1&hid=102.
Chandy, Rajesh K., and Gerard J. Tellis. 1998. ‘Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize’. Journal of Marketing Research 35(4). doi:10.2307/3152166.
Chandy, Rajesh, and Gerard Tellis. 2000. ‘The Incumbent’s Curse? Incumbency, Size, and Radical Product Innovation’. Journal of Marketing 64(3):1–17. http://0-www.jstor.org.pugwash.lib.warwick.ac.uk/stable/3203484.
Day, George, and Robin Wensley. 1988. ‘Assessing Advantage: A Framework for Diagnosing Competitive Superiority’. Journal of Marketing 52(2). doi:10.2307/1251261.
Golder, Peter, and Gerard Tellis. n.d. ‘Pioneer Advantage: Marketing Logic or Marketing Legend?’ JMR, Journal of Marketing Research 30(2). http://0-search.proquest.com.pugwash.lib.warwick.ac.uk/docview/235231646/E7343604C074474EPQ/7?accountid=14888.
Hennessy, Julie, and Andrei Najjar. 2004. ‘Apple Computer: Think Different, Think Online Music’. (HBS Case KEL065).
Hooley, Graham J., Nigel Piercy, and Brigitte Nicoulaud. 2012a. Marketing Strategy & Competitive Positioning. 5th ed. Harlow, England: Pearson Financial Times/Prentice Hall.
Hooley, Graham J., Nigel Piercy, and Brigitte Nicoulaud. 2012b. Marketing Strategy & Competitive Positioning. 5th ed. Harlow, England: Pearson Financial Times/Prentice Hall.
Hooley, Graham J., Nigel Piercy, and Brigitte Nicoulaud. 2012c. Marketing Strategy & Competitive Positioning. 5th ed. Harlow, England: Pearson Financial Times/Prentice Hall.
Hooley, Graham J., Nigel Piercy, and Brigitte Nicoulaud. 2012d. Marketing Strategy & Competitive Positioning. 5th ed. Harlow, England: Pearson Financial Times/Prentice Hall.
Hooley, Graham J., Nigel Piercy, and Brigitte Nicoulaud. 2012e. Marketing Strategy & Competitive Positioning. 5th ed. Harlow, England: Pearson Financial Times/Prentice Hall.
Jaworski, Bernard J., and Ajay KA Kohli. n.d. ‘Market Orientation: Antecedents and Consequences’. Journal of Marketing 57(3). http://0-search.proquest.com.pugwash.lib.warwick.ac.uk/docview/227744334/818F4A01D3B5420DPQ/10?accountid=14888.
Kerin, Roger A., P. Rajan Varadarajan, and Robert A. Peterson. 1992. ‘First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions’. Journal of Marketing 56(4). doi:10.2307/1251985.
Kohli, Ajay K., and Bernard J. Jaworski. n.d. ‘Market Orientation: The Construct, Research Propositions’. Journal of Marketing 54(2):1–18. http://0-www.jstor.org.pugwash.lib.warwick.ac.uk/stable/1251866.
Lieberman, Marvin B., and David B. Montgomery. 1988. ‘First-Mover Advantages’. Strategic Management Journal 9:41–58. http://0-onlinelibrary.wiley.com.pugwash.lib.warwick.ac.uk/doi/10.1002/smj.4250090706/epdf.
Moon, Youngme, and Kerry Herman. 2002. ‘Aqualisa Quartz: Simply a Better Shower’. (Case 502030).
Schnaars, Steven P. 1986. ‘When Entering Growth Markets, Are Pioneers Better Than Poachers?’ Business Horizons 29(2):27–36. doi:10.1016/0007-6813(86)90066-2.
Srivastava, Rajendra K., Tasadduq A. Shervani, and Liam Fahey. 1999. ‘Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing’. Journal of Marketing 63:168–79. http://0-search.proquest.com.pugwash.lib.warwick.ac.uk/docview/227750869/3391FE9F1E2347FDPQ/18?accountid=14888.
Srivastava, Rajendra K., Tasadduq A. Shervani, and Liam Fahey. n.d. ‘Market-Based Assets and Shareholder Value: A Framework for Analysis’. Journal of Marketing 62(1):2–18. http://0-search.proquest.com.pugwash.lib.warwick.ac.uk/docview/227816407/1243FF0F672C4844PQ/4?accountid=14888.
Tellis, Gerard J., Jaideep C. Prabhu, and Rajesh K. Chandy. 2009. ‘Radical Innovation across Nations: The Preeminence of Corporate Culture’. Journal of Marketing 73(1):3–23. http://0-www.jstor.org.pugwash.lib.warwick.ac.uk/stable/20618995.
Vandenbosch, Mark, and Tom Gleave. 1999. ‘Carvel Ice Cream - Developing the Beijing Market’. (Case 999A17).
Yoffie, David, and Renee Kim. 2010. ‘Cola Wars Continue: Coke and Pepsi in 2010’. (Case 711462).