1.
Lancaster, G., Massingham, L.: Essentials of marketing management. Routledge, London (2011).
2.
Kotler, P., Keller, K.L., Brady, M., Goodman, M., Hansen, T.: Marketing management. Pearson, Harlow, England (2016).
3.
Kotler, P., Armstrong, G., Harris, L.C., Piercy, N.: Principles of marketing. Pearson Education Limited, Harlow (2017).
4.
Ellis, Nick: Business-to-business marketing: relationships, networks and strategies. Oxford University Press, Oxford (2011).
5.
De Chernatony, Leslie, McDonald, Malcolm, Wallace, Elaine: Creating powerful brands. Butterworth-Heinemann, Amsterdam (2011).
6.
Chaffey, D., Smith, P.R.: Emarketing excellence: planning and optimizing your digital marketing. Routledge, Abingdon, Oxon (2013).
7.
Kaufman, I.M., Horton, C., a guidebook for executives, managers, and students: Digital marketing: integrating strategy and tactics with values. Routledge, Taylor & Francis Group, New York (2015).
8.
Doole, Isobel: International marketing strategy: analysis, development and implementation. Cengage Learning, Australia (2019).
9.
Woodburn, Diana, McDonald, Malcolm: Key account management: the definitive guide. Wiley, Chichester, West Sussex, U.K. (2011).
10.
Fill, C.: Marketing communications: brands, experiences and participation. Pearson, Harlow, England (2013).
11.
Farris, Paul: Marketing metrics: the definitive guide to measuring marketing performance. FT Press, Upper Saddle River, N.J. (2010).
12.
Malcolm McDonald, Wilson, Hugh: Marketing plans: how to prepare them, how to use them. Wiley, 2011, Chichester, West Sussex, U.K. (2011).
13.
Wilson, Alan M.: Marketing research: an integrated approach. Financial Times/Prentice Hall, Harlow, England (2012).
14.
McDonald, M., Dunbar, I.: Market segmentation: how to do it and how to profit from it. John Wiley & Sons, Chichester (2012).
15.
Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte: Marketing strategy & competitive positioning. Pearson Financial Times/Prentice Hall, Harlow, England (2012).
16.
Sousa, J.C. de: Neuromarketing and big data analytics for strategic consumer engagement: emerging research and opportunities. Business Science Reference, an imprint of IGI Global, Hershey, PA (2018).
17.
Egan, John: Relationship marketing: exploring relational strategies in marketing. Financial Times, Prentice Hall, New York (2011).
18.
Lusch, R.F., Vargo, S.L.: Service-Dominant Logic: Premises, Perspectives, Possibilities. Cambridge University Press, Cambridge (2014).
19.
Keller, K.L.: Strategic brand management: building, measuring, and managing brand equity. Pearson, Boston, [Mass.] (2013).