@book{Chaffey_Smith_2013, address={Abingdon, Oxon}, edition={4th ed}, title={Emarketing excellence: planning and optimizing your digital marketing}, publisher={Routledge}, author={Chaffey, Dave and Smith, P. R.}, year={2013} }
@book{De Chernatony, Leslie_McDonald, Malcolm_Wallace, Elaine_2011, address={Amsterdam}, edition={4th ed}, title={Creating powerful brands}, publisher={Butterworth-Heinemann}, author={De Chernatony, Leslie and McDonald, Malcolm and Wallace, Elaine}, year={2011} }
@book{Doole, Isobel_2019, address={Australia}, edition={Eighth edition}, title={International marketing strategy: analysis, development and implementation}, url={https://go.exlibris.link/1LHx4lPK}, publisher={Cengage Learning}, author={Doole, Isobel}, year={2019} }
@book{Egan, John_2011, address={New York}, edition={4th ed}, title={Relationship marketing: exploring relational strategies in marketing}, publisher={Financial Times, Prentice Hall}, author={Egan, John}, year={2011} }
@book{Ellis, Nick_2011, address={Oxford}, title={Business-to-business marketing: relationships, networks and strategies}, publisher={Oxford University Press}, author={Ellis, Nick}, year={2011} }
@book{Farris, Paul_2010, address={Upper Saddle River, N.J.}, edition={2nd ed}, title={Marketing metrics: the definitive guide to measuring marketing performance}, publisher={FT Press}, author={Farris, Paul}, year={2010} }
@book{Fill_2013, address={Harlow, England}, edition={Sixth edition}, title={Marketing communications: brands, experiences and participation}, publisher={Pearson}, author={Fill, Chris}, year={2013} }
@book{Hooley, Graham J._Piercy, Nigel_Nicoulaud, Brigitte_2012, address={Harlow, England}, edition={5th ed}, title={Marketing strategy & competitive positioning}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Kaufman_Horton_a guidebook for executives, managers_2015, address={New York}, title={Digital marketing: integrating strategy and tactics with values}, publisher={Routledge, Taylor & Francis Group}, author={Kaufman, Ira Morton and Horton, Chris and a guidebook for executives, managers, and students}, year={2015} }
@book{Keller_2013, address={Boston, [Mass.]}, edition={4th ed., Global ed}, title={Strategic brand management: building, measuring, and managing brand equity}, publisher={Pearson}, author={Keller, Kevin Lane}, year={2013} }
@book{Kotler_Armstrong_Harris_Piercy_2017, address={Harlow}, edition={Seventh European Edition}, title={Principles of marketing}, url={http://lib.myilibrary.com/browse/open.asp?id=965411&entityid=https://idp.warwick.ac.uk/idp/shibboleth}, publisher={Pearson Education Limited}, author={Kotler, Philip and Armstrong, Gary and Harris, Lloyd C. and Piercy, Nigel}, year={2017} }
@book{Kotler_Keller_Brady_Goodman_Hansen_2016, address={Harlow, England}, edition={3rd edition}, title={Marketing management}, url={http://encore.lib.warwick.ac.uk/iii/encore/record/C__Rb3066149}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane and Brady, Mairead and Goodman, Malcolm and Hansen, Torben}, year={2016} }
@book{Lancaster_Massingham_2011, address={London}, title={Essentials of marketing management}, publisher={Routledge}, author={Lancaster, Geoffrey and Massingham, Lester}, year={2011} }
@book{Lusch_Vargo_2014, address={Cambridge}, title={Service-Dominant Logic: Premises, Perspectives, Possibilities}, url={http://0-dx.doi.org.pugwash.lib.warwick.ac.uk/10.1017/CBO9781139043120}, publisher={Cambridge University Press}, author={Lusch, Robert F. and Vargo, Stephen L.}, year={2014} }
@book{Malcolm McDonald_Wilson, Hugh_2011, address={Chichester, West Sussex, U.K.}, edition={7th ed}, title={Marketing plans: how to prepare them, how to use them}, url={https://go.exlibris.link/hdNg9jJg}, publisher={Wiley, 2011}, author={Malcolm McDonald and Wilson, Hugh}, year={2011} }
@book{McDonald_Dunbar_2012, address={Chichester}, edition={Rev. 4th ed}, title={Market segmentation: how to do it and how to profit from it}, publisher={John Wiley & Sons}, author={McDonald, Malcolm and Dunbar, Ian}, year={2012} }
@book{Sousa_2018, address={Hershey, PA}, title={Neuromarketing and big data analytics for strategic consumer engagement: emerging research and opportunities}, url={http://encore.lib.warwick.ac.uk/iii/encore/record/C__Rb3467951}, publisher={Business Science Reference, an imprint of IGI Global}, author={Sousa, Joana Coutinho de}, year={2018} }
@book{Wilson, Alan M._2012, address={Harlow, England}, edition={3rd ed}, title={Marketing research: an integrated approach}, url={https://www.perlego.com/book/812136/marketing-research-cd-pdf}, publisher={Financial Times/Prentice Hall}, author={Wilson, Alan M.}, year={2012} }
@book{Woodburn, Diana_McDonald, Malcolm_2011, address={Chichester, West Sussex, U.K.}, edition={3rd ed}, title={Key account management: the definitive guide}, url={http://encore.lib.warwick.ac.uk/iii/encore/record/C__Rb2658474}, publisher={Wiley}, author={Woodburn, Diana and McDonald, Malcolm}, year={2011} }
